Hard to believe that anything good could ever come out of recent disasters like the Haiti earthquake in 2010 and the 2011 Japanese earthquake and tsunami.
But in the midst of these catastrophes we learned all about the power of mobile to help those who were suffering. The American Red Cross became one of the first charities to successfully use text-to-give campaigns to raise funds for disaster relief. For Haiti, $32 million was raised and $312 million for Japan.
Mobile has far-reaching implications for all charities. And is not limited to disasters of the magnitude of Haiti and Japan. In fact, we’re seeing some charities adopt it as their main fund-raising channel to pay for homeless programs and school lunch programs.
In May I wrote an article for CharityVillage.com, a prominent website for Canadian charities, explaining the power and reach of mobile that not-for-profit organizations can harness. I also made sure to include some of the dos and don’ts for mobile campaigns.
You can read the article here.