Lot’s of shoppers but where’s the loot?
On Saturday we decided to take a trip up to the Apple Store and spend some of the birthday cash that I had received a few days earlier. We live in the West End of the city and decided that a walk up...
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Tiny URL services are killing your brand in Twitter
I was sent a link today for a product that I thought at first glance was a joke. I was fooled last week by an elaborate hoax site on a fictional smart phone that was actually a tourism ad for Nova...
View ArticleSocial Media, Search & Viral Now Outperform Banner Ads for Traffic
In a recent Adage article, using data from the research firm Hitwise, t was reported that Facebook now accounts for more referral traffic to some sites than Google. Facebook now has a confirmed number...
View ArticleSome recent Canadian Facebook statistics
Last month I had the pleasure of sitting on a “Social Media for Business” panel discussion with Louise Clements, the Director of Sales for Facebook Canada. She shared with me some of the latest data on...
View ArticleDo metrics really kill creativity?
In an Adage article by Patrick Sarkissian, he makes the claim that metrics are indeed killing creativity. His point is really about using metrics to make creative decisions exclusively. Metrics have...
View ArticleLess is more – Powershifter Shifts to Mini Cards
With a new Yaletown agency address came the requirement for new business cards. So when I was cleaning out my office drawer I found an old box of Moo Mini Cards that I used personally. I thought that...
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QR codes – The Good, the Bad, and the Ugly
As someone that runs a digital agency, I must admit I have mixed feelings on the use of QR codes in general. I like the concept in theory, and I am seeing them more and more in market, promoting a...
View ArticleMobile: The next tech game-changer
Hard to believe that anything good could ever come out of recent disasters like the Haiti earthquake in 2010 and the 2011 Japanese earthquake and tsunami. But in the midst of these catastrophes we...
View ArticleE-commerce future is mobile
So do it right Depending on which marketing professionals you listen to, or what articles you read, direct email marketing is either on the decline or maintaining its impressive ROI. Despite the...
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Hyper focused talk on Happiness and Creativity – Joseph Wu
We were honoured to partner with Creative Mornings Vancouver this month to kick off the new year with the theme of “Happiness”. There are many ways to approach a theme and celebrated origami artist...
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Analytics and Metrics Strategy for Multi-screen Design
It seems that in the digital world, a common theme tends to dominate among companies and marketers alike – marketing comes first, measurement comes second. The most significant contributing factor to...
View ArticleTop reasons to get your brand on the mobile web.
Mobile is shaking things up, it’s no longer about going online, it is about being online, and organizations need to understand how this is impacting their business. Forward-looking organizations that...
View ArticleMicrosoft responds to 11% PC sales slump in the official welcoming of the...
There was another record drop of PC sales for the 5th consecutive quarter in a row, and it has Microsoft looking to secure new “Post PC” relevance as the world moves to tablets and smartphones for...
View ArticleTEDxVancouver relaunches with a responsive web design
We are thrilled to announce that TEDxVancouver selected POWERSHiFTER as a digital partner to transform their site into a multi-screen video delivery machine, through the use of Responsive Web Design...
View ArticleResponsive Website Design – The way forward.
Today we performed a presentation around responsive website design to 160 TELUS Enterprise Team Members and thought it would be useful for you to highlight the key points from the presentation. What is...
View ArticleMastering Mobile Strategy and Site Design
Mobile is dramatically changing consumer behavior. Today the concept of ‘wasted’ time is increasingly being replaced with the notion of ‘found time,’ due to the proliferation of smartphone use. Hours...
View ArticleGE Destination Africa – Responsive Web for Emerging Markets
POWERSHiFTER is delighted to announce the launch of GE Destination Africa in partnership with Scott Turner, Executive Producer of Content and Brand Co. The site’s purpose is to support the many career...
View ArticleGreat Design + Measurement = Better Business
Last week Fast Company Co.Design published Good Design is Good for Business, an overview of a study by the Boston-based Design Management Institute (DMI). The naming of the article brought a smile to...
View ArticleWhy does Website Speed Matter?
When considering the performance of your website, speed absolutely matters. A recent post, and great read, from Josh Bledsoe on ClickZ about Why Fast-Loading Websites Matter hit the nail on the head...
View ArticleResponsive Web Design isn’t the Silver Bullet
Responsive web design isn’t the silver bullet that will magically make your site faster, increase conversions or manage your content. But responsive design can provide a best in class experience for...
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